Saturday, October 15, 2016

Unconditional Money-Back Guarantee

When Microsoft introduced MS CRM 1.0 (now Dynamics CRM) we introduced the first unconditional money back guarantee, featured in USA Today and major in-flight magazines.  The offer included software license costs, consulting fees and even related hardware investments.  Highly-targeted direct marketing activities filled out the campaign and generated over $1 million of revenue in year one.dynamics-crm-money-back-guarantee-campaign

The bold nature of the offer provided Microsoft a level of credibility from a 3rd party, which was extremely valuable given this was their first release of the product.  As a result, the campaign prompted a 40% increase in leads from Microsoft to the partner making the offer.

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