Sunday, October 16, 2016

ISV Rebranding

This was a comprehensive and complex rebranding project that included much more than a refresh of corporate logos, color palette, illustrations and photography.  Individual icons were created to brand over 60 products.

An expansive messaging deck, sales battle-cards and a 400-slide corporate PPTX slide library were created and over 140 sales collaterals and operational templates were migrated.  Standard documentation was rolled out to each desktop through Office 365 Template Libraries and made accessible through custom toolbars implemented in Word, Excel and PPTX.

All social properties were updated.  And, the website (with around 450 pages) was completely redesigned, deployed on a customized WordPress platform and optimized for SEO. ti-2016-brand-style-guide